Description

Scientific Advertising
Book by Claude C. Hopkins (Paperback)

Dive into the foundational principles of modern advertising with Scientific Advertising by Claude C. Hopkins. This classic work reveals time-tested techniques and theories on advertising, copywriting, and persuasive communication that remain relevant in today’s marketing world.

Key Features:

• Fundamental Advertising Principles: Explains core concepts of effective marketing and advertising
• Copywriting Techniques: Offers insights on writing persuasive copy that drives responses
• Enduring Relevance: Though written decades ago, its lessons still apply to digital and traditional advertising alike
• Concise & Practical: Clear, straightforward guidance — ideal for marketing professionals, entrepreneurs, and students
• Paperback Format: Easy to carry, reference, and read on the go

Perfect For:
Marketers, copywriters, business owners, students — anyone interested in mastering advertising and understanding core marketing strategies.

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